Starting next month, we’re rolling out a major improvement to our pricing that
makes it easier and more predictable to scale real-time collaboration in your
product: **you now only pay for users who return after their first session.**

From May 1st, all Liveblocks customers will automatically benefit from this
change—no setup or migration is required.

## One-time visitors shouldn’t count

When people collaborate, they naturally invite others into your ecosystem,
bringing new customers who are more likely to return. These collaborative
networks create meaningful connections that transform visitors into loyal,
recurring users—precisely the kind of sustainable growth our pricing model
should encourage and reward.

However, one of the most common pain points we’ve heard from teams is **the
frustration of being billed for one-time visitors**—users who sign-in once,
never return, yet still count toward your monthly active user (MAU) total. This
sort of churn is particularly common in modern AI products and makes it
difficult to accurately predict your usage and plan ahead.

To make billing fairer and more reflective of real engagement, one-time visitors
shouldn’t count as active users.

## Introducing our first day free policy

Starting next month, **a user will now only count toward your billed MAU if they
return on a different calendar day** from their first session. If someone tries
your product and doesn’t come back the next day or later, you won’t be
charged—_their first day was free_.

This simple change gives you more flexibility to onboard users, experiment with
growth, and launch publicly, without worrying about inflated bills from
short-lived traffic spikes.

## Full visibility in our dashboard

We’ve updated our [billing dashboard](/dashboard/settings/billing) to give a
clear breakdown of:

- Used users: MAU that have been billed this month.
- Non-billed users: MAU excluded by the first day free policy.

<Figure>
  <Image
    src="/images/blog/first-day-free/dashboard-showing-billed-and-non-billed.jpg"
    alt="The billing dashboard now clearly separates billed and non-billed users"
    width={672}
    height={378}
    quality={96}
  />
  <figcaption className="sr-only">
    Clear breakdown of active users, including billed and excluded users due to
    first day free policy.
  </figcaption>
</Figure>

This change provides transparency into your user base and activity, clearly
highlighting the savings you’re making through our first day free policy.

## Grow with confidence

Whether you’re testing a new idea or scaling to millions of users, Liveblocks’
new billing model helps you grow more sustainably. Confidently invite users to
collaborate, run onboarding campaigns, and launch publicly—knowing that you’re
only paying for people who come back and find value in your product.

Have feedback or questions? We’d love to hear from you at
[support@liveblocks.io](mailto:support@liveblocks.io).